• About Me

    I draw on more than six years of experience at the intersection of technology and communications, devising and executing comprehensive digital strategies to launch new revenue streams, strengthen brand awareness, and augment acquisition across platforms. In all of my roles, I have worked cross-functionally, harnessing data and innovation to guarantee ROI on content strategies while staying within brand and budget. I am personable, quick to ask questions, always willing to learn, and extremely dedicated to achieving results.

     

    Outside of my professional pursuits, I’m settling into New York City after moving recently from Washington, DC. I'm learning Spanish (¡Vamos a hablar algun tiempo!) and planning my next travel adventure. I also run, practice yoga, read (mostly in Spanish these days), and volunteer in my spare time. I believe my curiosity, creativity, ambition, and good humor are my greatest strengths.

  • Experience

    I possess a unique skill set that combines expertise in front end development and digital marketing, including user experience, content creation, multimedia production, email campaigns, social media, and analytics. With an award-winning background, I am adept at strategically creating and amplifying content that is both functional and compelling.

    Web/Digital Marketing Manager, Stern School of Business at New York University

    February 2017–Present : New York, NY

    • Manage Stern’s website, developing and implementing comprehensive content strategy to support the digital needs and goals of 400-plus administrators and faculty school-wide

    • Lead new program launches, developing SEO optimized sites efforts to increase visibility, drive lead generation, and strengthen brand penetration

    • Direct the website’s technical trajectory, executing development projects and streamlining internal workflows

    • Establish best practices for user experience, conversion rate optimization, and data analytics as well as provide subject matter expertise and recommendations for future projects

    Digital Communications Manager, National Association of Manufacturers

    March 2015–February 2017 : Washington, D.C.

      • Manage website and digital strategy implementation for a multimillion-dollar association, leading cross-functional efforts to improve the end-to-end experience
      • Use content mapping, overseeing development of digital assets and testing, to hone in on storytelling strategies that best move users through the conversion funnel
      • Devise and execute UX-driven content changes, including creation of landing pages and microsites, to align with KPIs and support brand vision
      • Configure and analyze custom reports and dashboards in Google Analytics as well as leverage other data collection tools to define and track audiences, drive strategy evolution, and discover remarketing opportunities
      • Develop, test, and deploy cascading stylesheet changes, JavaScript additions, version updates, and workflow permissions in Ektron and WordPress

      -Received 2016 Bulldog Not-for-Profit PR Awards: Best Positioning/Branding/Reputation Campaign for 2016 State of Manufacturing Tour

      Internet Content Editor, American Association of Community Colleges

      December 2012–March 2015 : Washington, D.C.

        • Manage the association’s website, making daily updates to highlight initiatives and programs, including selecting/editing images, formatting text for grammar/style, and reviewing pages for accuracy/consistence

        • Manage social media strategy and execution for all channels, crafting original content and curating relevant content, adding nearly 10,000 Twitter followers and doubling week over week growth rate on LinkedIn

        • Produce video and multimedia pieces that promote the value of membership and event attendance, developing concepts, collecting visual assets, editing for quality/message, and sharing across platforms

        -AACC was listed (#62) among CQ Roll Call's 100 Association Twitter Handles You Should Follow, December 2014

        Web Content Coordinator, Kogod School of Business at American University

        April 2011–December 2012 : Washington, D.C.

        • Managed the Kogod homepage, writing and editing more than 100 stories per year and posting hundreds of additional digital content items that support strategic initiatives using a content management system
        • Produced approximately 22 videos and 10 multimedia pieces per year for internal and external audiences, shooting, editing and packaging pieces for promotion
        • Oversaw social media strategy and execution for all channels, including Twitter, Facebook, LinkedIn and various blogs, tripling Twitter followers and doubling interactions on Facebook

        -An article about my work at Kogod: #SocialAU: Meet the Brains Behind the Kogod Twitter Account (@KogodBiz)

        -Received Staff Performance Award for Innovation, May 2012

      • Skills

        HTML, CSS, JavaScript, JQuery, WordPress, Drupal, SharePoint, Dreamweaver, FileZilla, Photoshop, After Effects, Bridge, Final Cut Pro, Facebook Ads Manager, Google Analytics, Google Tag Manager, Google AdWords, Audacity 

         

      • My Work

        A sampling of various professional projects

        Building to Win | NAM

        A bold, significant proposal. “Building to Win” is a infrastructure blueprint for the next Congress and president.

        2016 Election Center | NAM

        We are an army of 12 million men and women who make things in America. If all 12 million of us vote, imagine the impact we could have in Washington.

        Power of Small | NAM

        More than 90 percent of the National Association of Manufacturers’ 14,000 members are small to medium-sized businesses. Our organization’s mission is to ensure that manufacturers of all sizes speak together with a single voice.

        Manufacturers' Compliance Institute | NAM

        The NAM established the Manufacturers’ Compliance Institute (MCI) to provide prompt access to attorneys who will answer questions, partnering with law firms to help provide top-tier legal counsel to our members.

        21st Century Center | AACC

        The American Association of Community Colleges (AACC) is leading advancement of the next era of community college evolution through its three-phase 21st-Century Initiative.

        Membership Has Its Benefits | AACC

        Learn more about the work the American Association of Community Colleges does on behalf of its members.

        #67 – From working journalist to working on behalf of journalism

        Jeff Sonderman learned early in his journalism career that you have to keep teaching yourself and finding ways to learn outside the classroom: trying new tools, reading about the latest developments, listening to podcasts. "That's on you now after you graduate," he said.

        The Beaches of Bangladesh: Where Ships Go to Die

        Blowtorches light up the night on the beaches of Chittagong, Bangladesh. Aside from the moon, the blue-orange glow is the only light by which workers in the southeastern port city of five million people labor under harsh conditions, dismantling large ships that lie like whale carcasses washed ashore. 

        Full-Time MBA Student Profile - Ivory Harris

        Ivory Harris, MBA '13, is already looking forward to making his mark on the business world. He has accepted a position at Deloitte Consulting that he'll start after his spring graduation.

      • Volunteer Activity

        Communications and Social Media Manager, A Child’s Promise International

        January 2014–August 2015 : Washington, D.C.

        • Created and maintain a new website for the organization, adding new content several times a month, and promoting the mission and work on Twitter, Facebook, and Google+

        Writing Coach, Posse D.C.

        February–July 2010, 2011, 2012, 2013 : Washington, D.C.

        • Worked one-on-one with a local high school student for six months each year, teaching them the fundamentals of collegiate-level writing

        Communications Committee and Tutor, Washington Literacy Center

        January 2010–May 2014 : Washington, D.C.

        • Supported the organization with regard to all digital initiatives, including website management and social media outreach

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