I draw on more than six years of experience at the intersection of technology and communications, devising and executing comprehensive digital strategies to launch new revenue streams, strengthen brand awareness, and augment acquisition across platforms. In all of my roles, I have worked cross-functionally, harnessing data and innovation to guarantee ROI on content strategies while staying within brand and budget. I am personable, quick to ask questions, always willing to learn, and extremely dedicated to achieving results.
Outside of my professional pursuits, I’m settling into New York City after moving recently from Washington, DC. I'm learning Spanish (¡Vamos a hablar algun tiempo!) and planning my next travel adventure. I also run, practice yoga, read (mostly in Spanish these days), and volunteer in my spare time. I believe my curiosity, creativity, ambition, discipline, and good humor are my greatest strengths.
I possess a unique skill set that combines expertise in front end development and digital marketing, including user experience, content creation, multimedia production, email campaigns, social media, and analytics. With an award-winning background, I am adept at strategically creating and amplifying content that is both functional and compelling.
Digital Communications Manager, National Association of Manufacturers
March 2015-Present : Washington, D.C.
-2016 Bulldog Not-for-Profit PR Awards: Best Positioning/Branding/Reputation Campaign for 2016 State of Manufacturing Tour
Internet Content Editor, American Association of Community Colleges
December 2012–March 2015 : Washington, D.C.
Manage the association’s website, making daily updates to highlight initiatives and programs, including selecting/editing images, formatting text for grammar/style, and reviewing pages for accuracy/consistence
Manage social media strategy and execution for all channels, crafting original content and curating relevant content, adding nearly 10,000 Twitter followers and doubling week over week growth rate on LinkedIn
Produce video and multimedia pieces that promote the value of membership and event attendance, developing concepts, collecting visual assets, editing for quality/message, and sharing across platforms
-AACC was listed (#62) among CQ Roll Call's 100 Association Twitter Handles You Should Follow, December 2014
Web Content Coordinator, Kogod School of Business at American University
April 2011–December 2012 : Washington, D.C.
-An article about my work at Kogod: #SocialAU: Meet the Brains Behind the Kogod Twitter Account (@KogodBiz)
-Received a Staff Performance Award for Innovation, May 2012
A sampling of various professional projects.
Building to Win | NAM
A bold, significant proposal. “Building to Win” is a infrastructure blueprint for the next Congress and president.
2016 Election Center | NAM
We are an army of 12 million men and women who make things in America. If all 12 million of us vote, imagine the impact we could have in Washington.
Power of Small | NAM
More than 90 percent of the National Association of Manufacturers’ 14,000 members are small to medium-sized businesses. Our organization’s mission is to ensure that manufacturers of all sizes speak together with a single voice.
Manufacturers' Compliance Institute | NAM
The NAM established the Manufacturers’ Compliance Institute (MCI) to provide prompt access to attorneys who will answer questions, partnering with law firms to help provide top-tier legal counsel to our members.
21st Century Center | AACC
The American Association of Community Colleges (AACC) is leading advancement of the next era of community college evolution through its three-phase 21st-Century Initiative.
#67 – From working journalist to working on behalf of journalism
Jeff Sonderman learned early in his journalism career that you have to keep teaching yourself and finding ways to learn outside the classroom: trying new tools, reading about the latest developments, listening to podcasts. "That's on you now after you graduate," he said.
The Beaches of Bangladesh: Where Ships Go to Die
Blowtorches light up the night on the beaches of Chittagong, Bangladesh. Aside from the moon, the blue-orange glow is the only light by which workers in the southeastern port city of five million people labor under harsh conditions, dismantling large ships that lie like whale carcasses washed ashore.