Expertise in Digital Marketing and Strategy
I draw on 10+ years of experience at the intersection of communications, marketing, and technology. I have been a one-woman content producer/website manager as well as led website operations and digital strategy execution as part of large, service-oriented communications teams. In all of my roles, I have worked cross-functionally, utilizing data and technical expertise to deliver on revenue-generating goals while staying on brand and budget. I am personable, quick to ask questions, results-driven, and always willing to learn.
Web/Digital Marketing Manager, Stern School of Business at New York University
February 2017–Present : New York, NY
Digital Communications Manager, National Association of Manufacturers
March 2015–February 2017 : Washington, D.C.
-Received 2016 Bulldog Not-for-Profit PR Awards: Best Positioning/Branding/Reputation Campaign for 2016 State of Manufacturing Tour
Internet Content Editor, American Association of Community Colleges
December 2012–March 2015 : Washington, D.C.
Managed the association’s multi-audience website, including a homepage reorganization, making daily updates to optimize user experience, build strategic relationships, and attract new members
Managed social media strategy and execution for all channels, crafting original content and curating relevant content, adding nearly 10,000 Twitter followers and doubling week over week growth rate on LinkedIn
Produced video and multimedia pieces that promoted the value of membership and event attendance, developing concepts, collecting visual assets, editing for message, and sharing across platforms
-AACC was listed (#62) among CQ Roll Call's 100 Association Twitter Handles You Should Follow, December 2014
Web Content Coordinator, Kogod School of Business at American University
April 2011–December 2012 : Washington, D.C.
-An article about my work at Kogod: #SocialAU: Meet the Brains Behind the Kogod Twitter Account (@KogodBiz)
Advanced Professional Certificate: NYU Stern
Master’s Degree: American University
Journalism and Public Affairs: Interactive Journalism
Bachelor’s Degree: University of Colorado
In today’s technology-driven, ‘have it all’ world, prioritizing work-life balance can feel like one more box to check, even during a job search.
For some parents, the opportunity to find harmony between commitments at the office and commitments at home is what matters the most when deciding whether or not to take a new job.
If you feel like your friends at the office are just that, office friends, you are not alone.
Research on Friends at Work, a survey from Olivet Nazarene University, revealed that only 15 percent of Americans consider their coworkers “real friends.” On average, 41 percent of employees view their coworkers as coworkers, nothing more and nothing less.
Building to Win | NAM
A bold, significant proposal. “Building to Win” is a infrastructure blueprint for the next Congress and president.
2016 Election Center | NAM
We are an army of 12 million men and women who make things in America. If all 12 million of us vote, imagine the impact we could have in Washington.
Power of Small | NAM
More than 90 percent of the National Association of Manufacturers’ 14,000 members are small to medium-sized businesses. Our organization’s mission is to ensure that manufacturers of all sizes speak together with a single voice.
21st Century Center | AACC
The American Association of Community Colleges (AACC) is leading advancement of the next era of community college evolution through its three-phase 21st-Century Initiative.
Full-Time MBA Student Profile - Ivory Harris
Ivory Harris, MBA '13, is already looking forward to making his mark on the business world. He has accepted a position at Deloitte Consulting that he'll start after his spring graduation.
Blowtorches light up the night on the beaches of Chittagong, Bangladesh. Aside from the moon, the blue-orange glow is the only light by which workers in the southeastern port city of five million people labor under harsh conditions, dismantling large ships that lie like whale carcasses washed ashore.
The decision to solve a problem starts with the realization that there must be a better way. But recognition rarely provides a solution; figuring out exactly how to address a problem is often the most difficult part of finding a solution. Trial and error is generally not an acceptable approach to complex business dilemmas.
What Brian Boyer does has many names. Some people call it computer assisted reporting. Some call it data journalism.
“When I got into this game the name that was being thrown around was programmer journalist,” he said.