Portfolio
NYU Stern Tagline Update
Managed a rebuild of the Stern homepage and development of new front-end features to leverage video assets created as part of a brand refresh and tagline update.
NYU Stern Website UX and Responsive Enhancements
Established content strategy and production processes as part of the development and release of responsive website templates , scaling over the past five years to launch 30+ new programs and initiatives.
Fashion & Luxury MBA Launch
Worked with stakeholders, an agency, and IT to synthesize leadership vision and goals into an actionable content strategy that met business objectives and outlined technical requirements.
Led the end-to-end build of this campaign site with a focus on SEO, UX, and lead generation as well as messaging consistent with the main NAM website and overall brand.
2016 Election Center | NAM
Developed content, including images and other multimedia, and front-end features for this 2016 Election Center microsite to foster brand perception and maximize lead capture.
Power of Small | NAM
Directed the creation of digital assets and storytelling approaches to support this campaign in securing new members and financial contributions.
Developed a digital presence for the American Association of Community Colleges's 21st-Century Initiative consistent with existing channels, ensuring an on-brand experience as well as cross-promotion of programs and content.
Created a video series for prospective members to learn more about the work the American Association of Community Colleges does on behalf of its members.
American Association of Community College (AACC) Homepage UX Reorganization
Reorganized the organization's homepage to better align with existing content strategy and UX best practices.
Wrote business trends articles based on faculty research for Kogod Now, a publication of the Kogod School of Business at American University, developing digital experiences on the Kogod website to complement the print piece.
Wrote business trends articles based on faculty research for Kogod Now, a publication of the Kogod School of Business at American University, developing digital experiences on the Kogod website to complement the print piece.
Professional Experience
Director, Digital Marketing & Strategy
Stern School of Business at New York University
April 2019–Present : New York, NY
- Lead the scoping and end-to-end execution of leadership-driven initiatives
- Drive highly-visible, strategic projects, like the launch of new digital branding and SEO-friendly templates
- Oversee website development, partnering with IT, stakeholders, vendors to meet content and technology goals
- Advance the use of digital analytics tools and process analysis to determine and track progress toward success measures
Web/Digital Marketing Manager
Stern School of Business at New York University
February 2017–April 2019 : New York, NY
- Maintained a complex, custom Drupal website, managing requests and university-mandated updates
- Executed digital development of new initiatives, including video and media integration
- Advanced analytics strategies, considering content strategy and technical compatibility, to support lead generation and conversions for target audiences
- Directed the technical trajectory of the website, executing short-and long-term projects
Digital Communications Manager, National Association of Manufacturers
March 2015–February 2017 : Washington, D.C.
- Managed website and digital strategy implementation for a multimillion-dollar membership association
- Used content mapping to oversee the creation of digital assets and direct storytelling approaches
- Led UX-driven projects, including development and maintenance of landing pages and microsites
- Configured custom reports and dashboards in Google Analytics and Google Tag Manager
-Received 2016 Bulldog Not-for-Profit PR Awards: Best Positioning/Branding/Reputation Campaign for 2016 State of Manufacturing Tour
Internet Content Editor, American Association of Community Colleges
December 2012–March 2015 : Washington, D.C.
Managed the association’s multi-audience website
Managed social media strategy and execution for all channels
Produced video and multimedia pieces that promoted the value of membership and event attendance
-AACC was listed (#62) among CQ Roll Call's 100 Association Twitter Handles You Should Follow, December 2014
Web Content Coordinator, Kogod School of Business at American University
April 2011–December 2012 : Washington, D.C.
- Managed the Kogod homepage, writing and editing more than 100 stories per year and posting hundreds of additional digital content items
- Produced approximately 22 videos and 10 multimedia pieces per year for internal and external audiences
- Oversaw social media strategy and execution for all channels
-Received Staff Performance Award for Innovation, May 2012
-An article about my work at Kogod: #SocialAU: Meet the Brains Behind the Kogod Twitter Account (@KogodBiz)
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