• Expertise in Digital Marketing and Strategy

    I draw on more than seven years of experience at the intersection of communications, marketing, and technology, devising and executing comprehensive digital strategies to launch new revenue streams, strengthen brand awareness, and augment acquisition across platforms. I have been a one-woman content producer and website gatekeeper as well as managed web operations and digital strategy execution as part of large, service-oriented communications teams. In all of my roles, I have worked cross-functionally, utilizing data and technical expertise to deliver on revenue-generating digital marketing goals while staying within brand and budget. I am personable, quick to ask questions, results-driven, and always willing to learn.

  • Experience

    Web/Digital Marketing Manager, Stern School of Business at New York University

    February 2017–Present : New York, NY

    • Oversee Stern’s custom Drupal website, managing digital strategy, brand consistency, and implementation of university-mandated projects for 10 academic departments, 15 research centers, and 400+ administrators and faculty
    • Manage digital presence development for new programs and initiatives, 10 in 2017, working cross-functionally with leadership and IT to ensure sites are optimized for mobile and SEO, achieving 12-15% gains annually across KPIs
    • Iterate and refine digital analytics strategies to augment engagement, lead generation, and conversion rates for target audiences as well as inform key decision-making
    • Direct the technical trajectory of the website, executing development projects to enhance the front-end user experience and improve back-end authoring workflows

    Digital Communications Manager, National Association of Manufacturers

    March 2015–February 2017 : Washington, D.C.

      • Managed website and digital strategy implementation for a multimillion-dollar membership association, leading integrative efforts across business units to grow site traffic
      • Used content mapping to oversee the development of digital assets, honing in on storytelling strategies that best moved users through the conversion funnel
      • Devised and executed UX-driven content changes, including development and maintenance of landing pages and microsites to align with KPIs and support brand vision
      • Configured custom reports and dashboards in Google Analytics, leveraging other data collection tools to define and track audiences, drive strategy evolution, and discover retargeting opportunities

      -Received 2016 Bulldog Not-for-Profit PR Awards: Best Positioning/Branding/Reputation Campaign for 2016 State of Manufacturing Tour

      Internet Content Editor, American Association of Community Colleges

      December 2012–March 2015 : Washington, D.C.

        • Manage the association’s website, making daily updates to highlight initiatives and programs, including selecting/editing images, formatting text for grammar/style, and reviewing pages for accuracy/consistence

        • Manage social media strategy and execution for all channels, crafting original content and curating relevant content, adding nearly 10,000 Twitter followers and doubling week over week growth rate on LinkedIn

        • Produce video and multimedia pieces that promote the value of membership and event attendance, developing concepts, collecting visual assets, editing for quality/message, and sharing across platforms

        -AACC was listed (#62) among CQ Roll Call's 100 Association Twitter Handles You Should Follow, December 2014

        Web Content Coordinator, Kogod School of Business at American University

        April 2011–December 2012 : Washington, D.C.

        • Managed the Kogod homepage, writing and editing more than 100 stories per year and posting hundreds of additional digital content items that support strategic initiatives using a content management system
        • Produced approximately 22 videos and 10 multimedia pieces per year for internal and external audiences, shooting, editing and packaging pieces for promotion
        • Oversaw social media strategy and execution for all channels, including Twitter, Facebook, LinkedIn and various blogs, tripling Twitter followers and doubling interactions on Facebook

        -Received Staff Performance Award for Innovation, May 2012

        -An article about my work at Kogod: #SocialAU: Meet the Brains Behind the Kogod Twitter Account (@KogodBiz)

      • Education

        Master’s Degree: American University

        Journalism and Public Affairs: Interactive Journalism

        Bachelor’s Degree: University of Colorado

        Journalism: News/Editorial

      • Skills

        Front End Development/Platforms: WordPress, Drupal, SharePoint, Ektron, HTML, CSS, JavaScript, Dreamweaver, JIRA, Asana, FileZilla, GitHub

        Design/Creative: Photoshop, After Effects, InDesign, Bridge, Final Cut Pro, Audacity

        Social: Hootsuite, TweetDeck, Sprout Social, Facebook Ads Manager

        Analytics: Google Analytics, Google Tag Manager, Google Ads, Google Keyword Planner

        Email: MailChimp, Salesforce

      • Portfolio

        Building to Win | NAM

        A bold, significant proposal. “Building to Win” is a infrastructure blueprint for the next Congress and president.

        2016 Election Center | NAM

        We are an army of 12 million men and women who make things in America. If all 12 million of us vote, imagine the impact we could have in Washington.

        Power of Small | NAM

        More than 90 percent of the National Association of Manufacturers’ 14,000 members are small to medium-sized businesses. Our organization’s mission is to ensure that manufacturers of all sizes speak together with a single voice.

        21st Century Center | AACC

        The American Association of Community Colleges (AACC) is leading advancement of the next era of community college evolution through its three-phase 21st-Century Initiative.

        Membership Has Its Benefits | AACC

        Learn more about the work the American Association of Community Colleges does on behalf of its members.

        Full-Time MBA Student Profile - Ivory Harris

        Ivory Harris, MBA '13, is already looking forward to making his mark on the business world. He has accepted a position at Deloitte Consulting that he'll start after his spring graduation.

        It's All Journalism, Episode #45 – NPR’s apps editor Brian Boyer turns data into stories

        What Brian Boyer does has many names. Some people call it computer assisted reporting. Some call it data journalism.
        “When I got into this game the name that was being thrown around was programmer journalist,” he said.

        Bangladesh: Where Ships Go to Die

        Blowtorches light up the night on the beaches of Chittagong, Bangladesh. Aside from the moon, the blue-orange glow is the only light by which workers in the southeastern port city of five million people labor under harsh conditions, dismantling large ships that lie like whale carcasses washed ashore. 

        Patient Care Optimized

        The decision to solve a problem starts with the realization that there must be a better way. But recognition rarely provides a solution; figuring out exactly how to address a problem is often the most difficult part of finding a solution. Trial and error is generally not an acceptable approach to complex business dilemmas.

      • Volunteer Activity

        Social Media Manager, Washington DC Region of the Sports Car Club of America

        June 2018–Present : New York, N.Y.

        • Creating and executing a social media marketing strategy, receiving a budget for paid social, with the goal of expanding brand awareness, growing membership, and promoting event attendance

        Marketing Volunteer, WebServes

        March 2018–Present : New York, N.Y.

        • Developing a comprehensive marketing plan to support a biannual philanthropic event, focusing on building awareness through strategic branding, content development, and social media

        Communications and Social Media Manager, A Child’s Promise International

        January 2014–August 2015 : Washington, D.C.

        • Created and maintain a new website for the organization, adding new content several times a month, and promoting the mission and work on Twitter, Facebook, and Google+

        Writing Coach, Posse D.C.

        February–July 2010, 2011, 2012, 2013 : Washington, D.C.

        • Worked one-on-one with a local high school student for six months each year, teaching them the fundamentals of collegiate-level writing

        Communications Committee and Tutor, Washington Literacy Center

        January 2010–May 2014 : Washington, D.C.

        • Supported the organization with regard to all digital initiatives, including website management and social media outreach